![]() Available to qualified customers and requires 24-month installment loan when you select Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. The overall effect is a campaign that captures the energy, passion, and shared love of music that is at the heart of the Download Festival.* Pricing for iPhone 14 and iPhone 14 Plus includes a $30 connectivity discount that requires activation with AT&T, T-Mobile, or Verizon. Additionally, the inclusion of a Marshall branded amplifier as part of the set up ties into Live Nation's commercial partnership with the company. ![]() To further enhance the realism and authenticity of the scene, vintage elements such as old rugs, candles and musical instruments were incorporated into the design. This approach not only matches the raw and gritty aesthetic of the Download brand but also emphasizes the idea of coming together with friends who share a common interest in music. In order to capture the spirit of the festival and its focus on music, I decided to create a makeshift music studio that evokes the feel of a mates garage. The campaign was designed to be executed across a variety of digital touchpoints, including dedicated merch stands at the festival and an online click and collect service. The Download Festival at Donington Park provides a truly immersive musical experience for festival goers, and as such, the merchandise campaign for the festival was designed to reflect this.
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